In 2003, When France Refused to Join the U

Multiple Choice

In 2003, when France refused to join the U.S. military operation in Iraq, many U.S. consumers refused to eat french fries, so clever marketers renamed them freedom fries. What obstacle were these marketers trying to overcome?

A) cultural fit
B) consumer ethnocentrism
C) sociocultural bias
D) xenophobia
E) foreign boycott