If United Parcel Service (UPS)makes the Mistake of Assuming That

Multiple Choice

If United Parcel Service (UPS) makes the mistake of assuming that foreign consumers participate in the same type of activities as those individuals in the United States and thus only offers the same products and services in the United States to these foreign consumers, then UPS is making a mistake concerning

A) consumer ethnocentrism.
B) demographics.
C) environmental scanning.
D) consumer confidence.
E) cultural fit.