In Marketing, an Exchange Refers to

Multiple Choice

In marketing, an exchange refers to

A) updating or replacing a nonprofitable product in hopes of generating more revenue.
B) buyers and sellers trading things of value so that each is better off as a result.
C) replacing a noneffective form of advertising for a more effective one.
D) the money paid by a consumer for a product or service.
E) two people bartering products and services for other products and services.