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A Local Family Is Advertising a 5K Run to Raise

Question 135

Multiple Choice

A local family is advertising a 5K run to raise awareness for autism since one of their children suffers from the disorder. Tristshi likes to run, so she decides to pay the fee to participate in the event. Afterward, she is pleased that she went and felt good about helping out the family. Would this be considered a marketing exchange?


A) no, because Tristshi did not receive anything for participating in the event
B) no, because the consumer needs of Tristshi were not met
C) yes, because the family had to pay for advertising and therefore was engaged in marketing
D) no, because the event involved a service but not a good
E) yes, because participating in the run was exchanged for Tristshi's feeling of satisfaction for helping the family

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