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    Marketing Study Set 20
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    Exam 14: Branding
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    The Unique Set of Associations Target Customers or Stakeholders Make
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The Unique Set of Associations Target Customers or Stakeholders Make

Question 32

Question 32

Multiple Choice

The unique set of associations target customers or stakeholders make with a brand is referred to as its brand


A) value.
B) recognition.
C) image.
D) equity.
E) marking.

Correct Answer:

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