Cannibalization Occurs When

Multiple Choice

Cannibalization occurs when

A) a brand has been mismanaged and must be revitalized in order remain a viable brand.
B) new products take sales away from the firm's existing products rather than generating additional revenues.
C) existing products have such a strong market share that new products fail to gain acceptance with consumers.
D) two or more companies collude to set prices, forcing smaller brands to leave the marketplace.
E) a firm develops a new product but does not allocate enough funds to promote the product successfully.