As a Marketing Tool, Packaging

Multiple Choice

As a marketing tool, packaging

A) is not something that marketers are involved with.
B) gives a product a chance to stand out among all the other choices on a store shelf.
C) is not very important for communicating to the consumer.
D) does little to help promote and reinforce brand image.
E) is only crucial to a few products, since most products are heavily promoted in other ways.