What Could Be the Potential Downside of Continually Offering Discounts

Multiple Choice

What could be the potential downside of continually offering discounts as a type of promotional strategy?

A) It could cause the firm to have to repackage its product.
B) It could potentially devalue the brand and its relationship with its customers.
C) It could make consumers less interested in connecting with the brand.
D) It could have the effect of overpricing the product.
E) It could lower a firm's brand recognition.