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    Marketing Study Set 20
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    Exam 14: Branding
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    If a Car Company Is Marketed Under the Same Name
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If a Car Company Is Marketed Under the Same Name

Question 42

Question 42

Short Answer

If a car company is marketed under the same name across multiple countries, what type of branding is the company using?
A)image branding
B)domestic branding
C)global branding
D)family branding
E)equity branding

Correct Answer:

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