Multiple Choice
In terms of performance measures important to marketing managers, unique visitors are
A) the total number of pages fans visit on any of a brand's social media sites in a given time period.
B) the total number of Facebook page views in one day.
C) the total number of product website views on YouTube.
D) visitors who post unique comments on a product's Facebook page.
E) the total number of different visitors to a Facebook page in a given time period.
Correct Answer:
Verified
Correct Answer:
Verified
Q2: Online content created by an individual outside
Q3: All of these are social media performance
Q4: A fixed amount of money paid for
Q5: Cost per action refers to<br>A) a fixed
Q6: Describe the two factors that are used
Q7: The website that enables users to send
Q8: An active consumer who is "delighted" with
Q9: A company paying a set amount to
Q10: The marketing challenge for the brand manager
Q11: Cost per click is a measure in