After Michael Drysch Made His Phenomenal Hook Shot in the Carmex

Multiple Choice

After Michael Drysch made his phenomenal hook shot in the Carmex Half-Court Hero promotion, the footage went viral and earned Carmex over 500 million media impressions across TV, print, online, and social media. The lesson here is to

A) focus efforts on gaining YouTube views.
B) ensure that social media does not explore controversial topics.
C) look for ways to maximize social media because of its reach with younger audiences.
D) match social media content with important social media influencers like LeBron James.
E) focus efforts on sports-related media such as ESPN.com.