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    Marketing The Core Study Set 5
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    Exam 15: Integrated Marketing Communications and Direct Marketing
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    Communication Is the Process of Conveying a Message to Others
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Communication Is the Process of Conveying a Message to Others

Question 199

Question 199

Multiple Choice

Communication is the process of conveying a message to others and it requires six elements. Which process is one of these elements?


A) identifying
B) customizing
C) targeting
D) branding
E) encoding

Correct Answer:

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