Matthew Is Planning a Trip to Mexico for Spring Break

Multiple Choice

Matthew is planning a trip to Mexico for spring break. One night about midnight, he decides to visit Orbitz, an airline, car rental, and lodging electronic reservation system, to book his flight using the computer in his dorm room. He connects to Orbitz, where he is prompted to enter his preferred travel dates and times and to specify that price is the most important factor to him. Data about several flights on various airlines, arranged from least to most expensive, appear on his screen. He requests aisle seats on a two-stop itinerary because this best meets his needs. Orbitz then prompts Matt to provide his credit card information to complete the booking process. After the transaction, a copy of his receipt and itinerary are emailed to him. The total time to complete the transaction is less than five minutes. Orbitz created customer value for Matt by contributing to which of the following form(s) of utility?

A) time utility
B) place utility
C) possession utility
D) form utility
E) all four utilities: time, place, possession, and form