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    Exam 14: Implementing Interactive and Multichannel Marketing
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    A Consumer's Consent to Receive Email and Advertising Based on Personal
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A Consumer's Consent to Receive Email and Advertising Based on Personal

Question 33

Question 33

Multiple Choice

A consumer's consent to receive email and advertising based on personal data supplied by the consumer is called


A) opt-in.
B) assent.
C) cookies.
D) spam.
E) authorization.

Correct Answer:

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