Figure 11-2 -Figure 11-2 Above Represents the Four Approaches to Selecting an Selecting

Multiple Choice

Figure 11-2
-Figure 11-2 above represents the four approaches to selecting an appropriate price level. Box B includes standard markup and cost-plus so it represents which approach?

A) demand-oriented approach
B) profit-oriented approach
C) competition-oriented approach
D) results-oriented approach
E) cost-oriented approach