Figure 11-2 -Figure 11-2 Above Represents the Four Approaches to Selecting an Selecting

Multiple Choice

Figure 11-2
-Figure 11-2 above represents the four approaches to selecting an appropriate price level. Box C includes target profit and target return on sales so it represents which approach?

A) demand-oriented approach
B) profit-oriented approach
C) competition-oriented approach
D) cost-oriented approach
E) results-oriented approach