In Some Cases, Penetration Pricing May Follow Skimming Pricing

Multiple Choice

In some cases, penetration pricing may follow skimming pricing. The skimming pricing would help ________ and the penetration pricing would help

A) Increase market share; attract price-insensitive customers.
B) attract price-sensitive customers; increase market share.
C) Recoup initial research and development costs; increase market share.
D) recoup initial research and development costs;improve firm reputation.
E) increase market share; attract price-insensitive customers.