Many US Consumers Purchase Store Brands Like Kirkland at Costco Because

Multiple Choice

Many U.S. consumers purchase store brands like Kirkland at Costco because they provide a lower cost alternative to other brands, and such brands have about an 18 percent market share. Companies like Costco use a ________ strategy to sell products that they do not manufacturer themselves.

A) generic branding
B) multibranding
C) co-branding
D) multiproduct branding
E) private branding