Mixed Branding Refers to a Branding Strategy in Which a Firm

Multiple Choice

Mixed branding refers to a branding strategy in which a firm

A) gives each product a distinct name when each brand is intended for a different market segment.
B) uses different brand names for the same product across multiple countries.
C) uses one name for all its products in a product class.
D) produces products but sell them under the brand name of a wholesaler or retailer.
E) markets some products under its own name and other products under the name of a reseller because the segment attracted to the reseller is different from its own market.