Which of the Following Statements Regarding Service Branding Is Most

Multiple Choice

Which of the following statements regarding service branding is most accurate?

A) New services cannot be patented and therefore are rarely branded.
B) Because services are intangible and more difficult to describe, brand names and logos are of critical importance.
C) Services must include the word service in each brand name to inform customers they are not purchasing a tangible product.
D) Brand reputation has little impact on a firm's ability to introduce new services.
E) Unlike tangible products, services do not use subbranding.