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    Marketing Study Set 15
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    Exam 10: Developing New Products and Services
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    A Good, as Opposed to a Service or an Idea
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A Good, as Opposed to a Service or an Idea

Question 196

Question 196

Multiple Choice

A good, as opposed to a service or an idea, has tangible attributes that a consumer's ________ can perceive.


A) cognitive intelligence
B) vision
C) knowledge of past experiences
D) five senses
E) emotional intelligence

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