Multiple Choice
A product line refers to
A) a product and all its ancillary services (warranties, financing, etc.) .
B) the variations within a product class.
C) a specific product SKU that has a unique brand, size, or price.
D) a group of product or service items that are closely related in terms of needs satisfied, uses, customer group, outlets, or price range.
E) the entire product category or industry.
Correct Answer:
Verified
Correct Answer:
Verified
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