Recently Colgate-Palmolive Introduced Colgate Enamel Health Toothpaste, One That Claims

Multiple Choice

Recently Colgate-Palmolive introduced Colgate Enamel Health toothpaste, one that claims to replenish and polish tooth enamel, the hard outer layer of the tooth that provides a protective barrier to inner layers. This new formula helps to separate the Colgate product from its top competitors, such as Crest. What marketing strategy did Colgate-Palmolive use here?

A) product differentiation
B) product segmentation
C) market expansion
D) usage segmentation
E) psychographic segmentation