One Marketing Action That Can Be Taken to Sell a Single

Multiple Choice

One marketing action that can be taken to sell a single product or service to multiple market segments is to

A) develop and produce another version of the product.
B) manufacture products that appeal to different markets.
C) develop a new channel of distribution.
D) purchase another firm that has additional products that would appeal to multiple markets.
E) issue stock to fund additional research and development for new products.