The Best Segmentation Approach for Business Firms Is the One

Multiple Choice

The best segmentation approach for business firms is the one that

A) makes it easiest to reach the segment.
B) maximizes the opportunity for future profit and ROI.
C) recognizes different needs of buyers among different segments.
D) recognizes similarities of needs of potential buyers within a segment.
E) is simplest and least costly in assigning potential buyers to segments.