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    Marketing The Core Study Set 5
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    Exam 8: Market Segmentation, Targeting, and Positioning
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    Four General Categories Are Used to Segment Consumer Markets
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Four General Categories Are Used to Segment Consumer Markets

Question 149

Question 149

Multiple Choice

Four general categories are used to segment consumer markets. Which of these is one of them?


A) supplier segmentation
B) demand segmentation
C) industry segmentation
D) demographic segmentation
E) product segmentation

Correct Answer:

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