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Carmaker Kia Has Used Its 10-Year/100,000 Mile Warranty Program to Improve

Question 188

Multiple Choice

Carmaker Kia has used its 10-year/100,000 mile warranty program to improve consumer perceptions of the reliability of its vehicles. This would be considered a ________ strategy.


A) product repositioning
B) perceptual mapping
C) product positioning
D) product differentiation
E) psychographic

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