To Effectively Position a Product or Brand, Companies Take Four

Multiple Choice

To effectively position a product or brand, companies take four steps, including which of these?

A) decide whether to keep or delete the market segment that your product offering targets
B) identify the key differentiators for competitors' brands
C) discover how target customers rate a company's product or brand on important attributes
D) create a marketing plan based on customers' perceptions
E) identify market niches that were not selected during the market segmentation process