Multiple Choice
All of the following are advantages of licensing except which?
A) the foreign country gains employment by having the product manufactured locally
B) the licensee gains information that allows it to start with a competitive advantage
C) the lower risk to the company granting the license compared to direct investment.
D) the licensor's ability to protect its brand name from harm
E) the capital-free entry into a foreign country
Correct Answer:

Verified
Correct Answer:
Verified
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