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Starbucks and Tata Global Beverage Have Together Formed Tata Starbucks

Question 155

Multiple Choice

Starbucks and Tata Global Beverage have together formed Tata Starbucks Private Limited in order to bring Starbucks to India. The global market entry strategy is known as


A) franchising.
B) a joint venture.
C) licensing.
D) direct investment.
E) exporting.

Correct Answer:

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