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When German Car Maker Mercedes-Benz Owns and Operates a Factory

Question 211

Multiple Choice

When German car maker Mercedes-Benz owns and operates a factory in Vance, Alabama, that makes the M-Class sport-utility vehicle, this global market entry strategy is known as ________ and represents the greatest commitment a company can make to international sales.


A) licensing
B) local assembly
C) a joint venture
D) direct investment
E) local manufacturing

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