Figure 7-5 -Sony Electronics,Gillette Razors,and Nike Apparel and Shoes Are Being Sold

Multiple Choice

Figure 7-5

-Sony electronics,Gillette razors,and Nike apparel and shoes are being sold in the same form in many countries.This is an example of which type of global marketing product and promotion strategy?

A) product customization
B) product adaptation
C) product extension
D) product integration
E) product invention