A University's Marketing Department Typically Purchases Backpacks with Its Logo

Multiple Choice

A university's marketing department typically purchases backpacks with its logo embroidered on them for all incoming freshmen. This year, because faculty have heard complaints, the marketing chair wants to buy similar backpacks but find one that is a little more durable. This is an example of a

A) new buy.
B) straight rebuy.
C) make-buy.
D) modified rebuy.
E) standard reorder.