Which of the Following Statements Concerning Evaluative Criteria Is Most

Multiple Choice

Which of the following statements concerning evaluative criteria is most accurate?

A) If the alternatives in a consideration set do not meet all of the requirements of the evaluative criteria, the entire decision process is quickly discontinued.
B) Consumers often have several criteria for evaluating a single product.
C) Evaluative criteria represent objective rather than subjective attributes.
D) Evaluative criteria represent subjective rather than objective attributes.
E) Ultimately, the most important evaluative criterion is price.