Figure 4-2 -Figure 4-2 Shows the Recent Ratings from an Independent Rating

Multiple Choice

Figure 4-2
-Figure 4-2 shows the recent ratings from an independent rating agency for selected smartphone brands and models. Each column shows a brand like Apple, HTC, LG, Motorola, and Samsung. These brands are referred to as the ________ when consumers use these smartphone ratings to evaluate the products.

A) consideration set
B) evaluative criteria
C) points of difference
D) value brands
E) core benefits