Prexa Was Offended by the Brand Name of a New

Multiple Choice

Prexa was offended by the brand name of a new product for women. She believed the name of the product was demeaning and that it reflected a negative attitude of the manufacturer toward women in general. Although this may simply be the result of ________, if other women interpreted the name choice the same way, it is likely this product would fail.

A) selective retention
B) selective comprehension
C) selective exposure
D) selective analysis
E) stimulus discrimination