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    Marketing The Core Study Set 5
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    Exam 4: Understanding Consumer Behavior
  5. Question
    ALS Groups of Consumers Motivated by ________ Are Those Who
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ALS Groups of Consumers Motivated by ________ Are Those Who

Question 327

Question 327

Multiple Choice

ALS groups of consumers motivated by ________ are those who look for products and services that demonstrate success to their peers or to a peer group they aspire to.


A) ideals
B) achievement
C) self-expression
D) rewards
E) success

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