Multiple Choice
Which of the following statements regarding environmental scanning is the most accurate?
A) Environmental scanning changes the marketing environment.
B) Environmental scanning identifies and interprets potential trends.
C) Environmental scanning should be done about every five years.
D) Environmental scanning focuses primarily on ecological factors.
E) It is too costly and there is too much information generated from environmental scanning to make it viable for small firms.
Correct Answer:
Verified
Correct Answer:
Verified
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