Colgate's "Every Drop Counts" Water Conservation Campaign Asks Consumers to Pledge

Multiple Choice

Colgate's "Every Drop Counts" water conservation campaign asks consumers to pledge to save water by turning off the faucet while brushing their teeth. This is an example of which increasingly common cultural value?

A) social action
B) competition
C) reducing inequality among competing brands
D) believing in fate
E) reducing cognitive dissonance