LavaCom Is an Internet Company That Helps Other Organizations Implement

Multiple Choice

Lava.com is an Internet company that helps other organizations implement marketing strategies to aid them in dominating their industry. Lava's advertising states, "We ignore the rules, and we let no obstacle stand in your company's way-no matter how bold or impossible your idea may seem." The company is composed of eighteen bright young Internet experts. They work in one large room, which also contains dartboards, a pool table, and a meditation center. If you were to walk into the office, it would be next to impossible to tell the company owners from its lowest-ranking employee. This best describes the Internet company's

A) modus operandi.
B) mission or vision.
C) socialization process.
D) business definition.
E) corporate culture.