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To Develop a Successful Marketing Plan for a Soft Drink,the

Question 339

Multiple Choice

To develop a successful marketing plan for a soft drink,the process of ________ would most likely be used to group consumers on the basis of whether they prefer sugar-free and caffeine-free soda,caffeine-free sugared soda,or regular soda with sugar and caffeine.


A) market aggregation
B) product segmentation
C) customer grouping
D) mass marketing
E) market segmentation

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