Conducting Marketing Research Is an Excellent Way to Address the First

Multiple Choice

Conducting marketing research is an excellent way to address the first objective in marketing,which is to discover consumers'

A) diversity of opinion to create persuasive advertising messages.
B) income to determine the most lucrative price point for a product.
C) lifetime value of an offering to the organization.
D) characteristics that would be useful to segment markets.
E) needs to create products that could satisfy them.