All of the Following Statements About the Overall Marketing Program

Multiple Choice

All of the following statements about the overall marketing program for 3M's Post-it® Flag Highlighters and the Post-it® Flag Pens are true except which?

A) Office workers were the primary target marketing for the Post-it® Flag Pen.
B) Students were initially the intended target market for the Post-it® Flag Highlighter.
C) Low price was the primary consideration in choosing among distribution options for both Post-it® Flag Highlighters and the Post-it® Flag Pens.
D) David Windorski, the designer of the Post-it® Flag Highlighter, appeared on "The Oprah Winfrey Show" so Winfrey could thank him in person for "his most incredible invention."
E) 3M recently introduced the 3-in-1 combination Post-it® Flag + Highlighter & Pen.