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    Marketing Study Set 15
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    Exam 1: Creating Customer Relationships and Value Through Marketing
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    A Skydiving Experience Cannot Be Touched Like a Physical Object
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A Skydiving Experience Cannot Be Touched Like a Physical Object

Question 31

Question 31

Multiple Choice

A skydiving experience cannot be touched like a physical object, but is still considered a product. To a marketer, this is an example of


A) a utility.
B) a production.
C) a value.
D) a service.
E) an idea.

Correct Answer:

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