In Today's Customer-Focused Organizations, the Customer Is Recognized as the Final

Multiple Choice

In today's customer-focused organizations, the customer is recognized as the final authority of what constitutes quality. Nevertheless, customer tastes and feature preferences vary from customer to customer. Increased competition has placed a premium on customer satisfaction and the development of __________ products and services.

A) unique
B) quality
C) customized
D) creative
E) consistent