In 2018, the American Association of Retired Persons (AARP), a Long-Established

Multiple Choice

In 2018, the American Association of Retired Persons (AARP) , a long-established and powerful interest group for senior citizens, created a rather usual television ad campaign featuring the then 42-year-old spoken word artist J.Ivy.The idea behind the campaign was, its creators suggested, in part to form an association with the group that went beyond age.Why might lobbying groups undertake such advertising campaigns?

A) To directly and efficiently get around the free-rider problem
B) To increase visibility and public support, and in turn make those in power see its concerns as important
C) Because traditional forms of lobbying are now completely useless to them
D) Because they just want to keep up with what other major American interest groups are doing