In Constructing a Market-Defining "Story," It Is Helpful to Answer

Multiple Choice

In constructing a market-defining "story," it is helpful to answer a series of fundamental questions around which analysis can be built. Which of the following questions is designed to identify the target market?

A) What is the real estate product under consideration?
B) Who are the customers?
C) What aspects of the product do the customers care about?
D) Who are the competitors?