Suppose a Developer Is Interested in Building a New Residential

Multiple Choice

Suppose a developer is interested in building a new residential subdivision. Through his market research, the developer has determined that the target market segment potential in year 1 consists of 160 households. If the developer projects that he will be able to sell 24 homes in the first year, what is his assumed capture rate?

A) 6.67%
B) 15%
C) 24%
D) 85%