Multiple Choice
(Scenario I) Which of the following hypotheses is supported by the results of the study described in Scenario I?
A) There is a main effect for emotion, but no main effect for authenticity or interaction between emotion and authenticity on customer satisfaction.
B) There is a main effect for emotion and a main effect for authenticity, but not an interaction between emotion and authenticity on customer satisfaction.
C) There is a main effect for emotion, a main effect for interaction, and an interaction between emotion and authenticity on customer satisfaction.
D) There is no effect for emotion, authenticity, or emotion × authenticity interaction on customer satisfaction.
Correct Answer:

Verified
Correct Answer:
Verified
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