Keith, a Middle-Aged Sales Representative at a Sports Apparel Store

Multiple Choice

Keith, a middle-aged sales representative at a sports apparel store, often encounters customers from Generation Y. Which of the following approaches should Keith adopt to serve these customers better?

A) He must adopt an informal approach and treat them as his own children.
B) He must adopt a flippant approach toward them.
C) He must strive to become overly familiar with them.
D) He must strive to cater to their wants and needs just like any other customer.